Care Content Design Lead

Careem is a leading technology platform dedicated to building the Everything App for the greater Middle East, simplifying daily life through seamless movement, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains and served more than 70 million customers across 70+ cities in 10 countries. As the company embarks on its next chapter powered by AI, it is seeking a creative and detail-oriented Content & Graphics Designer to join the Care team. This role focuses on shaping communication, training, and branding within the Care department by producing compelling written and visual content that supports Careem’s diverse super app services, including food delivery, groceries, home services, and payments. The position combines content writing, graphic design, copywriting, and branding to create engaging and clear materials for both customers and internal teams.

Key Responsibilities

- Develop and maintain customer-facing App Help Centre articles with clear, empathetic, and concise writing.
- Create visuals, infographics, GIFs, and motion graphics to simplify complex processes and enhance self-service support.
- Write customer-friendly copy aligned with Careem’s tone of voice and brand guidelines.
- Produce internal knowledge base articles and training content for Care agents, combining strong copywriting with supportive visual design.
- Develop multimedia training assets to onboard and upskill Care teams effectively.
- Design and manage brand assets such as logos, templates, and internal visuals for Care communications.
- Support branding efforts for Care office spaces and events, ensuring alignment with company identity.
- Collaborate with Marketing and Design teams to maintain consistent brand messaging.
- Partner with Care, Product, and Design teams to ensure alignment of messaging, tone, and visuals.
- Explore and utilize AI-powered tools for copywriting, design, and content generation to improve efficiency and creativity.
- Stay updated on content strategy, design trends, and AI advancements, proposing innovative ideas to enhance customer and agent experiences.

Required Qualifications

- Bachelor’s degree in Graphic Design, Communication, Multimedia, or a related field.
- Proven experience as a Content Designer, Graphic Designer, Copywriter, or Multimedia Specialist, preferably within tech, e-commerce, or service industries.
- Strong portfolio demonstrating expertise in visual design (graphics, infographics, motion assets), copywriting (customer-facing and internal), and brand asset development (templates, guidelines).
- Proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, After Effects), Figma, or Canva.
- Experience using AI tools like ChatGPT, MidJourney, Adobe Firefly, Runway, or similar for content creation, copywriting, and design.
- Ability to create animated visuals including GIFs and short-form motion graphics.
- Excellent written communication skills with the ability to craft clear, empathetic, and on-brand content.
- Strong project management skills with the ability to manage multiple projects and deadlines.
- A keen eye for detail, creativity, and innovation.

Preferred Qualifications and Benefits

Careem offers the opportunity to work in a fast-paced, multi-vertical environment dedicated to improving millions of lives across the region. This role allows you to shape the voice, visuals, and brand identity of the Care department within one of the region’s most innovative companies. You will collaborate with passionate teams across Product, Design, and Care in a culture that values creativity, ownership, experimentation, and growth.

As a full-time employee, you will benefit from continuous learning and development alongside inspiring professionals. Careem supports a flexible work model with four days in the office and one day remote, plus the option to work remotely from any country for 30 days annually. Additional benefits include unlimited vacation days, healthcare coverage, and fitness reimbursements for activities such as gym memberships and training classes. This position is based in Karachi or Lahore, Pakistan.