The PPC / Google Adword Expert position is responsible for managing various PPC campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients. He/she must be Google Certified PPC/Adwords Expert
Specifically we are looking for copy writing and journalistic or advertising background person
* Manage multiple PPC campaigns through Google and Yahoo.
* Improve ROI for PPC campaigns through proactive bid and position changes.
* Improve traffic quality through keyword research, use of negative keywords, omission of poor quality keywords.
* Improve CTR through testing effective ad copies.* Should have first hand knowledge of Google Analytics.
* Improve conversion and navigation paths through testing different landing pages and identifying best performers.
* Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
* Create and distribute PPC ROI reports, conversion reports, keyword and campaign performance reports
* Should be updated with latest technologies.SEO* To do a complete analysis of website along with their recommendations.
* To do in-depth keyword analysis using different tools.* Should be able to do On-page and Off-page Optimization with professional expertise.
* Should be able to run linkage campaigns effectively.* Should be updated with latest technologies.
Must have: Experience running large search and display campaigns