We are excited to be adding an App Store Optimization Manager to our dynamic Karachi team!
In this position, reporting to the Head of SEO, you will be developing an App Store Optimization (ASO) strategy to ensure key our customer apps appear at the top of search results in all applicable App stores.
Your objective will be to support organic downloads and our user acquisition strategy by being an ASO guidelines expert on Key app stores and proactively implementing them.
• Analyze performance of our client’s apps on the app stores platforms
• Setup an ASO strategy to optimize and improve game page conversion rates
• Work with internal stakeholders to gain insights and identify areas for improvement
• Provide guidelines and recommendations to teams globally for how to maximize discoverability and conversion rates based on analytics
• Follow the impact (downloads and revenue) of the optimizations implemented for our products
• Develop and update the client’s App Store Optimization strategy and guidelines.
• Develop an expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.
Must have/Nice to have:
• Excellent analytical skills
• A good understanding of the mobile apps market
• Ability to communicate across a number of levels and be able to influence marketing teams
• Excellent written and verbal communication skills
• Demonstrated ability to manage projects and lead them through to implementation
• Ability to work under your own initiative
• Experience working in the mobile space
• Experience with ASO