We are looking for a Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital and social channels.You should have a firm grasp of current marketing tools and strategies for paid and organic campaigns and be able to lead integrated digital marketing campaigns from concept to execution.Potential candidates will work with the marketing team, supporting teams (such as programmers), and clients to launch campaigns on time and on budget.
Responsibilities:
- Plan and execute all digital marketing, including SEM/SMO, marketing database, email, social media and display advertising campaigns
- This role is inclusive of Facebook advertisement with confidence for Image, Video, Carousel, Collection, Google AdWords, display advertising, Google Tag Manager, Google Analytics & Webmaster Tools, managing PPC campaigns across Google, Instagram, LinkedIn, Twitter, WhatsApp, Yahoo and Bing, email & text marketing,
- Develop and scrutinize all the campaign budgets
- Grow the website traffic and enable digital presence and leads generation growth globally.
- Design, build and maintain social media presence for client accounts
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
Requirements and skills:
- Bachelor’s degree in computer science/equivalent qualification in a similar field
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Solid knowledge of Graphic Tools (e.g., Adobe Illustrator, Photoshop, Corel Draw)
- Working knowledge of modern ad serving tools, experience in setting up and optimizing Google Ads campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
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