- Plan and execute a marketing strategy for the organisation and for new and existing products or services in US.
- Oversee the implementation of the marketing strategy for US.
- Develop a brand strategy for US.
- Create and manage a calendar of events such as webinars, conferences and thought leadership contributions.
- Guide the day-to-day activities of the marketing team and marketing manager.
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
- Manage and refine the organizations' social media presence.
- Manage and measure marketing campaign costs.
- Report on the effectiveness of marketing campaigns.
- Utilize data for marketing campaigns, interrogating the organizations' databases and external data.
- Identify new business opportunities.
- Conduct market research studies.
- Negotiate with media agencies and secure agreements on the production of promotional materials.
Job Details
Clary Business Machines is a USA ( California ) based company that provides office technology solutions to Corporate America and specializes in interactive presentation tools, video conferencing solutions, paper handling equipment and document imaging systems. With a customer base of over 20,000 nationwide corporate and educational customers, Clary's customer list reads like "Who's who" in US commerce. The company was established in 1954 and is one of the fastest growing office automation companies in US today.
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