SEO Team Lead

About the Job

As our SEO Manager, you will be responsible for managing the creation, implementation, and ongoing optimization of SEO and Web analytics strategies. In addition to developing and executing the campaigns, the SEO Manager will also be responsible for monitoring and reporting on the performance and modifying the strategy as needed to maximize ROI. This role encompasses managing all SEO activities, such as keyphrase research, content development, and making website enhancements to increase rankings on all major search networks. You will also play a vital role in creating and implementing tracking codes from analytics platforms such as Google Analytics and analyzing Web data that contributes to our success. In-depth Technical SEO experience is a major plus, but you should be extremely comfortable performing crawls, taking care of Search Console, and working with development teams to ensure that the website is optimized, fast, and healthy.

Responsibilities:

Define requirements and tasks, and execute implementation of SEO strategies

Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

Provide recommendations and execute/manage strategies for content development in coordination with SEO goals

On Page SEO - Develop and execute first page ranking for onsite optimization for high priority products and categories.  The strategy work will include SEO copy work, internal link structure and keywords & Execute global site content optimization plan with regional marketing’s social media and content initiatives

Off Page SEO - Implement link building campaign from authoritative and relevant industry sites to oregonproducts.com & Ensure product content is continually optimized for 3rd party online marketplaces.

Collaborate, integrate, and train members of teams that belong to dev, systems, and marketing on best practices.

Work closely with PPC Strategists to optimize the best SERP strategies possible

Develop and implement link-building campaigns

Establish KPIs and performance metrics via a thorough understanding of the financial and market information impacting the performance of our SEO/SEM efforts

Develop and execute quarterly reviews with internal marketing team around SEO/SEM efforts

Analyze on site and off site performance metrics to explain variances to business

Ensure timely, consistent delivery of SEO content

Collaborate with regional marketing teams to maximize SEO and SEM efforts

Provide SEO analysis and recommendations in coordination with elements and structure of websites

Communicate to internal and external team, and management on strategy/project development, timelines, and results

Monitor and evaluate search results and performance across the major search channels in order to improve rankings

Monitor and evaluate Web analytics dashboards and reports in order to develop and recommend SEO strategies

Keep pace with new marketing industry trends and latest developments

Manage analytics systems, including Google Analytics and Google Tag Manager

Devise appropriate and effective systems/approaches for data collection

Independently perform analytics implementation testing and site audits

Qualifications & Skills Required:

3+ solid years experience in Search Engine Optimization

Advanced skills in Google Analytics and at least basics in Google Tag Manager

Ability to effectively manage multiple work-streams and projects

Able to complete responsibilities in a timely, professional and quality manner

Solve problems analytically; search out relevant information and gauge its importance when making decisions

Effective written and oral communication skills; able to express oneself clearly and in technical and non-technical terms

Set a good example of personal integrity

Take initiative, seek and act on opportunities to improve organization performance

Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

Experience working with CMS and building/administering content in multiple CMS environments

Outstanding ability to think creatively and strategically and to identify and resolve problems

Ability to foster strong relationships at all levels

Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

Excellent analytical, organizational, project management, and time management skills

High-level proficiency in MS Excel, PowerPoint, and Word