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Content Strategist

We are looking to hire a driven Content Strategist to develop and execute content strategies that drive traffic and generate leads. The Content Strategist’s responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.

To be successful as a Content Strategist, you should be able to collaborate with the marketing and SEO team to develop innovative ideas. Ultimately, an outstanding Content Strategist should demonstrate exceptional content presentation skills and be able to work well under pressure.

Content Strategist Responsibilities:

Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
Analyzing content marketing data to identify trends and anticipate consumer needs.
Performing content audits to assess how well existing content is performing.
Performing content gap analyses to determine what type of content is missing and what is needed.
Delegating tasks to writers and editors and providing feedback.
Creating, adjusting, and managing the editorial calendar.
Establishing style guides that specify the writing style and tone needed to create engaging content.
Developing a solid understanding of the target audience through online and traditional market research.

Content Strategist Requirements:

Bachelor's degree in Marketing, Communications, Advertising, Journalism, or related field.
Proven content strategy and project management experience.
Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
The ability to work under pressure.
Strong content presentation skills.
Outstanding organizational and time management skills.
Excellent analytical skills.
Exceptional marketing and collaborative skills.
Effective communication skills.

Skills

Content Writing Presentation Skills Content Management Systems

Job Details

Industry:

Advertising / PR

Functional Area:

Writer

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Department Head

Minimum Experience:

5 Years

Apply Before:

Oct 19, 2020

Posting Date:

Sep 18, 2020

Cloud Peanuts

Advertising / PR · 11-50 employees - Lahore

Based in New York, United State and Karachi, Pakistan, PotDrum Digital is a full-service digital marketing and software development agency that helps businesses generate leads, build an online community and constantly engage its target audience for greater visibility. We follow a step-by-step process, which starts with strategy and continues with implementation, measurement and fulfillment.

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