IFFCO is a United Arab Emirates based business conglomerate that manufactures and markets a well integrated range of mass-market consumer products. It entered Pakistan in the year 2005, by acquiring two companies Evian and BOT on January 16, 2006.
IFFCO Pakistan began its sales operations in the month of May 2006, by launching and actively marketing its various international brands in major household categories. The brands are namely, Golden Sun and Aghaaz in the cooking oil and banaspati ghee category. Later, other brands in the same category were launched as well, such as Evian targeting institutions, and Sunny cooking oil with a new packaging innovation targeting the pouch consumers segment of the market. Moreover, it is also engaged in trading of other food categories such as frozen foods and edible oils to major institutions across the nation.
The Food Services Department markets the IFFCO products to the institutions in specialized SKU packs. Their major contribution comes from supplying oil and fats to HoReCa (Hotels, Restaurants and Cafes).