Posted Aug 18, 2018 10 views
PURPOSE OF THE POSITION: Lead digital content strategy, creative development and execution. Includes responsibility for overseeing content for website, mobile, email, and paid media.
RESPONSIBILITIES:
Lead creative innovation, excellence, and innovation in digital channels for brands
- Oversee digital agency relationship
- Lead development and adherence to brand personality and tone of voice in the digital space
- Integration and collaboration with Food and Beverage, Brand Advertising, Brand Experience, Paid Media, Consumer Insights/Analytics, and Social Media
EDUCATION QUALIFICATIONS:
- Bachelor’s degree, with preference in Marketing or Advertising.
EXPERIENCE QUALIFICATION:
- Minimum 2 years in an advertising agency account management role or client side with digital responsibility.
- Agency experience strongly preferred.
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Extensive experience leading digital, including an understanding of the digital landscape across web, mobile, email, and paid media.
- Strong understanding of digital measures an optimization
- Strong understanding of segmentation as it relates to broader marketing and digital channel capabilities
- Passion for and understanding of emerging digital technology
DECISION-MAKING AUTHORITY:
Authority to approve materials/content prior to traffic
Job Details
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