Content Writer

The Content Writer will play a crucial role in creating high-quality, original, and SEO-optimized content that aligns with client goals and brand identity. This position requires a blend of creativity and strategic thinking, along with the ability to collaborate effectively with various teams. The successful candidate will be adept at adapting their writing style to suit different brands and platforms, while staying current with SEO best practices and digital marketing trends.

Key Responsibilities
- Develop original, engaging, and SEO-friendly content for websites, blogs, landing pages, advertisements, email campaigns, and social media channels.
- Understand and incorporate client branding, tone of voice, and content objectives to ensure consistent and impactful messaging.
- Perform audience and competitor research, including keyword analysis, to inform content strategy and improve performance.
- Work closely with SEO specialists to embed best practices into all written materials.
- Edit and proofread content to ensure clarity, accuracy, grammatical correctness, and consistency in tone and style.
- Refresh and repurpose existing content to maintain relevance and boost engagement metrics.
- Adhere to content calendars and ensure timely completion and delivery of all assigned tasks.
- Collaborate with marketing, design, and digital teams to create integrated campaigns.
- Communicate with clients when necessary to understand project requirements, gather feedback, and align content strategies accordingly.
- Prepare and submit weekly reports detailing content performance, analytics, and progress on deliverables.
- Contribute innovative ideas and creative input, maintaining open communication within the team and with leadership.

Required Qualifications
- Bachelor’s degree in English, Communications, Marketing, or a related discipline.
- Between 1 to 3 years of experience in content writing or a similar digital marketing role.
- Strong grasp of SEO principles and up-to-date knowledge of digital content trends.
- Excellent writing, editing, and proofreading skills with a strong attention to detail.
- Ability to manage multiple tasks, meet deadlines, and adapt writing style to various brand guidelines.
- Familiarity with content management systems (CMS) and tools such as Google Docs, Grammarly, or SurferSEO is a plus.
- Effective collaboration and communication skills.

Preferred Qualifications and Benefits
- Competitive salary complemented by performance-based bonuses.
- Paid annual and sick leave.
- Standard five-day workweek with weekends off.
- Opportunities for professional growth and development.
- Supportive, collaborative, and growth-oriented work environment.

This position offers a dynamic opportunity for a content professional to contribute to diverse digital campaigns while advancing their career within a supportive team setting.