Posted Jun 22, 2018 9 views
STRATEGY & EXECUTION:
Own Marketing best practices and standards within the organization including Reporting, Measurement and Return on Investment (ROI) for digital & ground level campaigns.
Translate business goals into digital marketing objectives, creating and communicating marketing targets/briefs.
Make new branding strategy and marketing plan and roadmap
Partner with the VP of Marketing to develop specific digital strategies and identify requirements for all creative assignments, including email, banner ads, landing pages/microsites, mobile sites/apps and website development.
Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search), online brochures & catalogues and other revenue generating promotional campaigns.
Collaborate with VP of Marketing to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or offset competitor marketing moves based on learned trends and insights.
2. ANALYTICS & REPORTING:
Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provides guidance for program optimization.
Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company’s growth objectives
Analyze current best practices in integrated media campaigns as well as future directions made possible
by emerging technology.
Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve”.
Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.
Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients
SKILLS REQUIRE
Proven working experience in digital marketing
Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Ability to launch new brand , and rum the project online
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Sound knowledge of website analytics tools
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Job Details
Creative Chunks
Creative Chunks, is an Extraordinary Marketing Agency focused on providing premium services for Digital Marketing and Web Design/Development. We are a Designer and Web solutions company based in Karachi, Pakistan offering cost effective, Custom, High-quality and professional Website design & E-Commerce development solutions for small to large businesses in Pakistan and countries around the globe. We provide strategic design services that enable our clients to increase sales, build brand awareness and increase customer reliability Our services are ranging from custom web page design, website redesign, website maintenance and web hosting, E-commerce, small business web design, custom graphics and Corporate identity design services to complex e-commerce storefront and shopping cart development. We create visually appealing web sites that serve as a successful advertising tool for your company. If your web site doesn't look professional, no matter what product you're offering, your chance of success will be minimal. We have an experience of Digital Marketing & Creating websites for over 4 years. We've Nerds who are Creative.
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