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Job Description

It is a lead role within the team and the purpose of this position is to manage digital projects, working closely with the delivery team, operation coordinators, graphics, content writers and front-end development teams, IT, and the digital lead generation and self-service functions across the company. Operational efficiency is a key component of the digital team, ensuring deadlines are met at the required budget and quality.

Job Description

  • Building a roadmap, plan, and execute all digital marketing campaigns including SEO/ SEM/ SMO and SMM, affiliate, email advertising campaigns.
  • Liaise with Marketing, sales, design, and content teams to optimize customer experience and ensure brand consistency.
  • Empower operations team with marketing content and campaigns that help drive results.
  • Measure all key performance marketing metrics through various online measurement tools and provide timely reporting
  • Managing multiple projects and a team of support members and specialists.
  • Track, analyze and report the success of those campaigns and events.
  • Set digital marketing strategies using all necessary tools (e.g. website, social media channels, emails, google Ads and blogs).
  • Research products, services and current strategies to identify new opportunities.
  • Build a strong Plan of action based on clients' required services along with proposals.
  • Keep up-to-date with our audience preferences and proactively suggest new campaigns.
  • Analyze web traffic metrics and suggest solutions to boost web presence.
  • Monitor, marketing and sales performance metrics to forecast trends.
  • Create online and offline marketing content.
  • Stay up-to-date with digital technologies developments e.g. SEMrush, Ahrefs, Hootsuite, Moz, Marketo, MailChimp, WordPress, HTML.
  • Google Analytics / AdWords, PPC, Paid Search, SEO best practices.
  • Develop innovative strategies to drive online traffic to the company/clients website/apps/social media platforms.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in the digital marketing space.

Job Qualification & Requirements:

  • Preferable experience working within a Marketing agency and/or Software (SaaS) House.
  • Proven work experience as a Digital marketing strategist or Digital marketing lead.
  • Excellent verbal and written communication skills.
  • Familiar with Industry-leading Agile Project Management tools & Capabilities.
  • 5-6 years of experience in Digital Marketing.
  • Proven experience in leading and managing SEO/SEM, email, social media campaigns.
  • Solid knowledge of analytics tools (Google Analytics, Google Search Console, Google Ads, Bing Ads, Yandex, Baidu, Advance Web Ranking etc).
  • Comfortable with using Google data studio, excel and other reporting tools.
  • Critical thinker and problem-solving skills.

Employee Benefits

  • Leave Encashment
  • 13 salaries per year. One month additional salary as a bonus
  • At least two bonuses per year
  • Performance-based rewards
  • Provident fund
  • We offer daily dinner to team member
  • Excellent workplace & COVID-19 protected work environment

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
Third Shift (Night)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Nov 09, 2021
Posting Date:
Oct 08, 2021

Work Environments

Supervisor’s gender:
Percentage of female coworkers:
Flexible work time:
Remote work option:
Transport allowance:
Dedicated vehicle / Pick-and-Drop:
Overnight travel requirement:
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CrecenTech Systems Private Limited

Information Technology · 11-50 employees - Lahore

We provide Lead Capturing (Websites, WordPress, InvestorCarrot, OptimizePress), Integration with various Lead Capturing Interfaces, Direct Mailings, Lead Life Cycle Management, Configurable Text/Email/Letter and PostCard Auto Followups, Campaign Tracking and integration with various cloud-based Tele ...Read More

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