CureMD Digital Marketing Manager will be responsible for strategizing, developing and managing innovative digital marketing campaigns aligned with our marketing and business objectives; producing meaningful KPI dashboards and delivering weekly, cross channel performance reports with actionable insight and plans for improvement. The role also requires conducting conversion optimization consultancy, with the aim of improving efficiency in the company’s digital marketing strategies to increase the ROI.
Responsibilities include:
Devising strategies to drive online traffic to the company website
Developing and leading digital marketing campaigns
Overseeing the social media strategy for the company
Designing campaign concept, story board and related documentation
Developing jaw dropping content for presentations, videos, blogs, newsletters, etc.
Delivering campaign conversion KPI’s and strategies to improve the ROI
Developing and driving overall brand value, engagement and market share gains
Analyzing data to identify problems and/or opportunities
Job Specifications:
Bachelors in Journalism, Media, Design, Marketing, Psychology etc
8+ years digital marketing, branding and campaign management experience for US businesses
Strong exposure in delivering a variety of digital assets, including rich media online ads and social media application
Deep understanding of web analytics (experience with Google Analytics and Omniture a plus)
Experience with bid management tools and 3rd parties
Experience in conceptualizing, creating and launching new campaigns
Creative thinker and problem-solver
Strong analytical, aesthetic, communication and problem solving skills
Compelling and efficient copy writing
Job Details
Established in 1997, CureMD has maintained its reputation in being recognized as one of the leading providers of healthcare IT solutions and services, whilst running operations in fifty states across the USA. Our revolutionary technology simplifies decision making, streamlines operations, and ensures compliance with industry standards and best practices, in order to make healthcare accessible, adaptable, and affordable for all. Headquartered in New York, we have a thriving R&D facility in Lahore Pakistan, with over 30 departments and a team of more than 800 people worldwide. Success Being an award-winning network, CureMD attributes its tremendous success to the vision, innovation, anticipation, and perseverance of our team. We are one of the fastest-growing healthcare technology companies whose goal has always been to attract, develop, and retain the top talent of the industry, that channel passion, dedication and commitment into their work. Our Culture At CureMD, work is more than just a job - it's a calling. To dream, to change, to invent whilst making a huge impact. Our mission is to save lives by tackling healthcare’s most challenging problems and accomplishing the impossible. We offer fast-track career growth, competitive salaries, generous benefits, and an inclusive as well as progressive culture. CureMD will provide you the opportunity to work alongside the finest minds of the industry through advanced practices with the most edge-cutting technologies.
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