To organize all marketing activities of the company according to specific goals/objectives, including lead generation, database management, social media accounts management (LinkedIn), website, marketing campaigns and organization of exhibitions/seminars.

Specific duties and responsibilities:

Social Media Management; Create engaging social media posts to connect with CWTC’s target audience. Manage paid campaigns for specific industry & segments on LinkedIn.

Website; Periodically update website with new products and announcements, improving website performance metrics via analytics, Search Engine Optimization (SEO) etc.

Customer Database; Organize and maintain customer database by coordinating with sales & service departments.

 Marketing Campaigns; Develop engaging, easy to understand marketing campaigns for different industries. Analyzing campaign results and improving response rate, CTR etc., to create more leads.

 Market Analysis; analysis of territory/market's potential, industrial trends, areas of growth and specific segments to focus on marketing activities.

 Reporting; generating event reports and summaries for our foreign partners and to present to management on monthly basis/as required.

 Marketing Materials; developing local marketing materials to assist sales/ technical department, maintaining records of key marketing materials. Coordinating with design team to develop new marketing materials and promotional items. Coordinating with external vendors to develop marketing & promotional materials

Events & Seminars; Participating in events and seminars on behalf of company, developing all marketing material for events and coordinating with external vendors for event management.

 Presentations; Develop interactive and creative presentations for internal departments and external customers.

General requirements, Knowledge and skills

Professional Communication;

  • Excellent communication skills are a necessary requirement, both written and verbal. Must have complete command over English language and should possess the ability to understand and translate technical topics into easy to understand language. 

Background & Experience:

  • Bachelor’s Degree in Marketing or Bachelor’s Degree in Engineering with at least 2 years’ experience in marketing department.

Skills:

  • Computer Skills, including MS Windows, MS Office Suite, Database management and TeamViewer etc.
  • Graphics designing skills (Adobe Photoshop) and video editing skills are a bonus.
  • Marketing analytics including knowledge of SEOs, LinkedIn, Google Ads etc.,

Salary Range:

Basic Salary: 40,000 plus benefits

(10% increase in basic on years of experience >1)

Preference: 

Must have experience in marketing department/free-lance marketing work, entry-level is not recommended.

Predominantly a desk job so females are preferred

Job Details

Job Channel:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
Female
Minimum Education:
Bachelors
Degree Title:
BBA or MBA in Marketing
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Dec 16, 2022
Posting Date:
Nov 17, 2022

CWTC

Importers / Distributors/Exporters · 11-50 employees - Karachi

pContinental Worldwide Trading Company (CWTC) is a leading solution provider for laboratory instrumentation and consumables for over 30 years in Pakistan. We represent world market leading brands for products related to Research, QC/QA & Safety for different industries. CWTC has a professional setup with foreign trained engineers and a focus on quality back-up service & support. Why Work for us? Our innovative, high quality products are found in laboratories of all kinds- academic, industrial, research, quality control, processing, manufacturing and quality assurance. We provide a professional, dynamic environment and offer competitive salaries with an excellent benefits package. As part of a global entity and growing organisation, you will be part of a young, progressive and high-energy team, focused on bringing quality products to market and excelling in quality customer service./p

What is your Competitive Advantage?

Get quick competitive analysis and professional insights about yourself
Talk to our expert team of counsellors to improve your CV!
Try Rozee Premium

Similar Job Titles

Marketing Executive

Aptech Pakistan, Karachi, Pakistan
Posted Jan 09, 2023

Marketing Executive

Makeen Marketing, Islamabad, Pakistan
Posted Jan 24, 2023

Marketing Executive

Safa Gold Mall, Islamabad, Pakistan
Posted Jan 27, 2023

Marketing Executive

Zak Impex, Islamabad, Pakistan
Posted Jan 23, 2023
View All
I found a job on Rozee!