You will be working for a Digital Marketing Agency to manage a portfolio of clients' paid media campaigns including paid search, Facebook Ads and LinkedIn ads.
Building, analysing, optimising and reporting for campaigns across AdWords and Bing paid search, Google display (including remarketing and YouTube), Google Shopping and paid social (including Facebook and Twitter Custom Audiences / Tailored Audiences).
Working across multiple biddable media projects and with multiple clients.
Taking responsibility for your time management and working independently and proactively to deliver client work.
Proactively taking an interest in the latest biddable media industry developments such as new AdWords BETAs.
Coordinate clear budget proposals for all activity and continuously track and monitor spend across paid social and display activity.
Work with the directors / account managers to identify client objectives and proposing the best way to meet these through paid social and display activity and set KPI' for campaign then ensure performance is monitored against aims and objectives.
Constant testing and optimisation of the customer user journey via your channels and how this flows into the ours and the clients websites/landing pages
Deliver accurate forecasting and implement a KPI framework for understanding performance and growth opportunities across social.
Communicate directly with account managers /directors, attending online meetings, creating campaign plans, forecasts and proposals as required.
Running SEM rush reports and using that to formulate and implement an SEO strategy.
It is essential for you to have:
3+ years’ experience working within PPC / biddable media (preferably but not essentially within an agency environment).
Demonstrable experience of working autonomously on biddable media campaigns.
A results-driven approach to biddable media, underpinned by strong commercial awareness.
Google Analytics skills including a good understanding of attribution.
Experience of working in PPC delivery
Experience creating and reporting on paid social and display activity across a variety of advertising platforms; Facebook, Twitter Ads etc
High comfort with quantitative analysis of campaign impact and measurement of ROI
Experience of SEM Rush
Proven track record of delivering results for clients
Proven track record of achieving ecommerce targets
Experience with onsite analytics packages
Strong communicator (written and verbal) delivering hands on skills for paid social and display media with attention to detail
Ability to work on own initiative, working to tight deadlines
Thinking and problem solving
Proficient in Microsoft packages and excellent ability to use digital tools
It would be ideal although not essential for the paid social and SEO manager to have:
A Degree in a IT discipline
This role will begin as part time and will increase to full time, over the next few months as we drive more sales and the business expands, which it is doing rapidly.
You’ll be able to shape the role and make suggestions for system implementation going forward.