Posted Jul 27, 2021 19 views
- Assist in managing various marketing activities and communication plan (brand management, traditional and digital media, activation, PR, market/consumer research etc.)
- Analyzing potential markets, contender positioning, key product features/requirements, favorable temporal arrangement for product launch, promotions, etc.
- Analyzing product/brand performance and client feedback as input to product enhancements and to boost sale performance.
- Defining conducting and analyzing research to understand consumer needs and derive brand strategy
- Guide, direct, evaluate, and develop a team to attain established sales and gain goals.
- Supervise E-Commerce activities on own websites and key retailers
- Run regular campaign-specific reporting, analyze performance data and make recommendations for the key digital platforms
- Provide input into the development of annual marketing plan and brand strategies
- Assist in consumer promotions in coordination with the relative departments (production, purchasing, planning)
- Assist in reviewing and analysis of sales results of the brand's products to determine business opportunities for the brand
- Assist in product and packaging development processes
- Assist in managing consumer research studies, reviewing the findings and market trends
- Use tools to understand trade conditions and get consumer insights
- Ensure the confidentiality of marketing-related matters
- Effective use of marketing budget
- Respect company’s polices and procedure and instructions issued from time to time
Job Details
Danpak Food Industries Pvt. Ltd.
Danpak Food Industries Pvt.Ltd. was formed in the year 1986. At the time the best available European Ball Bubble Gum plant was installed under technical supervision of a European company. Very soon the company became the largest manufacturer of ball bubble gum in Pakistan. Good quality & competitive prices enabled DANPAK to export their products to many countries. The manufacturing facility is spread over 250000 SQ feet. The company kept on expanding its production line in capacity as well as variety.
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