Posted May 10, 2022 6 views
We are searching for a highly-creative Digital Marketing Strategist to lead our marketing team. The Digital Marketing Strategist assists our brand in the use of web technologies to achieve goals in business growth and customer exposure. A successful Digital Marketing Strategist will identify needs and new opportunities for brand exposure, and aspire to create brand awareness. If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. Creativity and the ability to work with a team are vital to this position. Ultimately, you should be able to effectively connect our brand with our online customers.
Job Responsibilities:
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Developing and managing digital prospecting and remarketing campaigns
- Identify the latest trends and technologies affecting our industry.
- Creating and executing a strong performance marketing strategy & execution plan
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CPO.
- Forecast and projection for high selling inventory and campaign planning for media buying.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results on monthly, daily and weekly basis.
- Maintain adequate traffic on website and manage abandoned cart rates.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Complete Command on executing AdWords Campaigns, Display Campaigns, YouTube ads, Bumper Ads, Skippable ads, Display, Smart AdWords, and discovery campaigns.
- Complete command on Facebook and Instagram Video, carousel, DPA, Collection, Conversion and Catalogue Campaigns.
- Must have the knowledge of optimizing social media organically and through paid campaigns.
- Should have the knowledge of increasing engagement on growing the community on social media organically and through paid campaigns.
- Proven record of generating ROAS from campaigns in provided budget spent.
- Must have the knowledge of basic graphic tools and command over writing the post contents to keep all social channels alive and engaged.
- Complete command on custom audience building.
- Knowledge of using Google Analytics, Facebook pixel, Google Tag Manager, SEM and SEO.
- Knowledge of using Email Newsletters and Push Notifications.
- Know to work with Graphic Team for out of the box creatives.
Job Requirements:
- Preferably, have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role as well as experienced in building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Solid experience in Using and Campaigns execution on Facebook Business Manager.
- Complete Command on executing AdWords Campaigns, Display Campaigns, YouTube ads, Bumper Ads, Skippable ads, Display and discovery campaigns.
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills (Written & Spoken).
- You are open minded, curious and a strong problem solver.
Compensation & Benefits:
Depending on qualifications and experience, we offer a competitive compensation package including a flexible benefits program.
- Competitive Salary
- 4 Quarterly performance bonuses
- Medical insurance (family included)
- Zero markup Loan facility
- Gratuity
- Chilled and professional environment
- Friendly and cooperative team
Skills
Job Details
Datasoft Solutions (Pvt.) Ltd.
pDatasoft is an international software engineering firm delivering next generation enterprise software solutions to the financial services and banking sector. After applying over 10 years of ERP systems knowledge, we have now released our ERP to several other sectors such as the trade and import/export sector. Datasoft ERP allows tight real-time integration of applications and processes across your enterprise. The Datasoft Group originated in Toronto, Canada in 1999 and today has its head office in Dubai, UAE with offices in North America and Asia./p
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