Posted Jul 20, 2016
- Helps Marketing Director in developing plans in relation to advertising, sales promotion, consumer & trade promos, public relations, taste-testing and events management.
- Collect relevant data and necessary information/competitors branding activities etc.and research work for the advertising/promotional campaigns and put up to Director Marketing.
- Coordinate activities of departments, such as sales, graphic arts, media, Accounts, Production, and research etc.
- Gather and organize information to plan advertising campaigns and suggests several possible themes for the advertising campaign and recommend the most promising idea to pursue in greater detail.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns
- Keep liaison and consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals and coordinate production of advertisements and promotions.
- Suggest various means of media implementation, such as choice of media, print, press, magazine, logos, slogans, etc. Consults with graphic designers or copywriters as appropriate to develop details of program for approval by Director Marketing.
Job Details
Dawn Bread
Beginning with the plant in Karachi, commissioned in October 1981, Dawn Bread built-up a reputation for freshness, quality and taste. Creating awareness plus a demand for bread products, the second plant was commissioned in Islamabad in January 1985. Nothing succeeds like success, so next came the plant in Hyderabad in January 1987, a year that was to also witness the establishment of another plant at Lahore, in November 1987. In 1989 we established the plant at Multan. After consolidating this expansion, the sixth plant was commissioned at Faisalabad in February 1992. Now our customers can find Dawn's quality and freshness from the southern tip of Pakistan to the Northern city of Peshawar.
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