Your key responsibilities will be:
- Developing and implementing effective search engine optimization (SEO) strategies
- Coordinating content, design, social media, pay-per-click (PPC) marketing (optional) and other activities
- Managing offsite and onsite optimization projects and reporting on performance
Please note that this is a long-term position and you will be growing as you deliver the results.
We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success. The individual should be an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.
Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.
Develop and execute successful SEO strategies
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages and paid search copy
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings and other SEO aspects
Keep abreast of SEO and integrated marketing trends
Proven experience as SEO Manager, SEM Manager or similar role
Knowledge of standard and current SEO practices
Knowledge of HTML/CSS
Experience with SEO reporting
Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
Excellent communication skills
Strong organizational and leadership skills
Analytical mindset with numerical aptitude