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Job Description

Destiny SEO is currently seeking experienced, passionate search engine optimization and web marketing specialists to join our team.

The SEM/SEO specialist will manage all paid advertising campaigns on Google. They will also be responsible for managing tactical SEO initiatives including on-site optimizations, keyword analysis, web content development, site auditing and competitive analysis.

Primary Duties and Responsibilities:

  • Deep understanding of how paid search/SEM interacts with paid social, SEO, and other digital channels
  • Ability to understand technical products quickly to strategize, develop and execute ad campaigns from ideation to iteration
  • Daily advertising management, including optimization, bid management, keyword research and benchmarking of Google, Bing and other ad campaigns
  • Write succinct, technical and emotional search and display ad copy that aligns with user targeting and contains specific targeted keywords
  • Solid understanding of digital advertising ecosystems and how they actually work to serve ads to intended targets to be able to properly optimize campaigns in a challenging industry
  • Perform ongoing trending research, industry updates, keyword discovery, expansion and optimization
  • Creation of marketing, advertising content and landing pages that are optimized for search engines, Universal Search and Quick Answers, consistently striving for above the fold visibility
  • Provide optimization recommendations on title tags, meta descriptions, H1s
  • Develop and implement link building strategy including setting up google notifications, research, outreach, tracking, reporting
  • Ability to identify, troubleshoot, fix and optimize toxic and broken Links (403 & 404 errors), index coverage issues, keyword cannibalism, duplicate content, uncompressed images, XML Sitemap formatting, Accelerated Mobile Pages, Canonicalization, unfollow pages
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI and make sure key performance indicators like CPC, CPL and CTC are achieved
  • Ability to analyze landing page performance and behavior of users on website landing pages to identify areas of improvement and articulate conversion rate optimization
  • Project manage tasks including cooperating with copywriters and designers to optimize ad and site performance
  • Work with the web developers to ensure there is technical capability to deliver, capture and ensure success of key aspects - such as landing pages, tracking codes and integration of analytics
  • Communicate regularly on status, timeline, budget, performance and competitive intelligence analysis
  • Keep pace with search engine and PPC industry trends and developments

Minimum Education & Experience:

  • Proven experience in search engine optimization and search engine marketing
  • At least 2 years’ SEO, rankings, keywords, Google Analytics, optimizing landing pages, monitoring analytics.
  • At least 2 years’ experience creating, running and optimizing ad campaigns
  • Bachelor’s degree in marketing or related field

Skills & Abilities:

  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEM and SEO
  • Proven, strong skillset with various advertising platforms, bid management tools, SEO crawlers, keyword tracking software and linkback tracking software
  • Experience with website analytics tools and monitoring performance through tracking parameters
  • Experience with generating SEM/SEO reports and reporting results to broader audiences
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints and familiarity with Google Tag Manager functionality
  • Experience with CMS platforms
  • Strong analytical and problem-solving skills
  • Excellent communication skills to effectively work in a team environment
  • Strong organizational skills and effective time management to operate in a fast paced and creative environment

Job Details

Industry:
Total Positions:
3 Posts
Job Shift:
Rotating
Job Type:
Full Time/Permanent
Job Location:
Ferozepur Road, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
May 08, 2019
Posting Date:
Apr 08, 2019
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Destiny SEO

Advertising / PR · 11-50 employees - Lahore

Destiny SEO PVT LTD is a fastest growing digital marketing company in Lahore aimed to develop the small, mid-size company’s local and international growth. The company provides online marketing plan, search engine marketing, SEO, SMO, web/app development, graphic design, brand development, PPC ca ...Read More

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