DGS business model is based on Paid Search Marketing.
Marketing Analyst would be required to manage, develop, maintain and optimize marketing campaigns around keywords / terms that relate to DGS’ client’s product/service in order to convert a browser to a buyer.
Oversight of DGS’ online marketing implementations including executing new programs and optimizing existing programs across several different verticals.
Manage and Optimize CPC, Bids and Quality Score on Search and Content Network campaigns; Creating different multimedia banners and campaigns on Google AdWords.
Keyword Research and Keyword Analysis; Hourly, Daily, Weekly & Monthly reporting on performance.
Daily optimization of accounts for continual improvement.
Provide operational guidance to optimize the monetization of online activity within DGS’ call centers.
Optimize operational and system processes.
Provide strategic recommendations to maximize productivity.
Assist in designing and managing budgets for revenue generating activities.
Digital Globe Services Inc. provides outsourced online customer acquisition solutions primarily to large, consumer-facing organizations and to clients offering products or services to business users. The company’s services include online customer acquisition, paid search, lead generation, and custom ...Read More