We are looking for a young and energetic resource to join our crew as a Digital Marketing Executive. The scope of work includes promotion of our many professional in-house courses in the domain of data analytics.
Job Description:
Develop and manage digital marketing campaigns
• Analyzing the marketing campaigns with the help of analytics tools such as Google Analytics and making the monthly reports
• Oversee a social media strategy and minimizing the campaigns budget
• Manage and maintain the organization’s website
• Creating and executing SMS and E-mail based marketing campaigns
• Planning and monitoring the ongoing company presence on social media
• Launching optimized online advertisements to increase company and brand awareness
• Answering the customers queries on online channels
• Building a monthly digital media content planner and schedule accordingly
• Collaborating with the team such as graphic designers for graphic content
• Identify new trends in digital marketing, evaluate new technologies and align company’s digital marketing strategy with it.
• Track and analyze website traffic flow and provide regular internal reports
• Performing activities relating to Search Engine Optimization on a continuous basis
• Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results