Digital Marketer

We are looking for a talented Digital Marketing Specialist to join our team based in Lahore Johar Town. The successful candidate will be responsible for creating and implementing effective digital marketing strategies that boost brand awareness, drive organic traffic, and generate quality leads. This role demands strong skills in SEO, content development, social media management, and performance tracking. The specialist will work closely with design and business development teams to produce engaging campaigns that align with the company’s objectives.

Key Responsibilities

- Develop monthly content calendars for platforms such as LinkedIn, Facebook, Instagram, and YouTube.
- Conduct keyword research and competitor analysis to guide content creation and SEO tactics.
- Execute on-page and off-page SEO activities to optimize website pages, blogs, and service descriptions for better search engine rankings.
- Monitor and analyze SEO performance using tools like Google Search Console, Google Analytics, Ahrefs, and SEMrush.
- Plan and implement strategies focused on increasing organic traffic and lead generation.
- Produce a variety of written content including blogs, landing pages, website copy, case studies, and marketing collateral.
- Create engaging content for social media, advertisements, newsletters, and marketing campaigns while ensuring SEO best practices and brand consistency.
- Collaborate with designers to develop compelling visual content that supports marketing goals.
- Maintain a consistent and strong online brand presence across all digital channels.
- Design and execute digital marketing campaigns aligned with overall business objectives.
- Partner with the business development team to support lead generation initiatives.
- Manage and grow the company’s YouTube channel content, applying YouTube SEO strategies.
- Prepare weekly and monthly reports on digital marketing performance, tracking key metrics such as SEO rankings, engagement, reach, leads, conversions, and ROI.
- Identify areas for improvement and implement optimization strategies to enhance campaign effectiveness.

Required Qualifications

- Bachelor’s degree in Marketing, Digital Marketing, Media, Computer Science, Information Technology, or a related discipline.
- At least 3 years of proven experience in digital marketing.
- Strong expertise in SEO, content creation, and managing digital campaigns.
- Willingness and ability to commute or relocate to Lahore Johar Town prior to starting work.

Preferred Qualifications and Benefits

- Experience in the IT or software house sector is highly advantageous.
- Knowledge of YouTube SEO and video content strategy.
- Experience managing paid advertising campaigns and performance marketing.
- This is a full-time, on-site position based in Lahore Johar Town.
- Monthly salary range between Rs100,000 and Rs120,000.

Applicants will be required to share their current salary, expected salary, and notice period during the application process. This role presents an excellent opportunity to join a dynamic team and advance your career in digital marketing.