• Developing strategies for the company’s Marketing activities and leading the Marketing department in executing
strategic initiatives
• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist
publications - or on the radio, depending on the campaign
• Liaising and networking with a range of stakeholders
• Communicating with target audiences and managing relationships with external stakeholders
• Designing creative concepts for different marketing mediums including electronic and print
• Liaising with designers and printers
• Working with photographers and video crew for interviews, photography etc.
• Assisting in managing marketing budgeting
• Organizing and managing events such as conferences, seminars, receptions and exhibitions
• Keeping a close watch on market trends, market demand and competitors’ activities
• Tracking daily emails and workflow
• Working with in-house designers to produce materials of visual impact and within brand guidelines
• Managing Social Media marketing campaigns and day-to-day activities
• Engaging audiences through Facebook, Instagram, Snapchat, Youtube, LinkedIn and Twitter
Job Details
Dignosco is a social enterprise that creates Human Capital through specialized Management Consultancy & College Counseling solutions across Emerging Markets.I had moved back to Pakistan after having spent 6 years in the US and was shocked to see that most private schools and universities were struggling with their students college placements. The most noticeable factors for the decline in admissions to leading universities globally and the college placements for the average student across emerging markets were lack of awareness about higher education opportunities, minimal one-on-one guidance opportunities, and lack of credible counseling resources. It was in this context that I launched Dignosco in 2009 as a social enterprise focused on human capital creation through a Facebook group Dignosco is a social enterprise that provides College and Career Counseling across Pakistan, North America, Europe, Middle East and Far East Asia. We have offices in Lahore and Karachi led by a team of young professionals with background in Social Sciences Research, Investment Banking, Asset Management and Private Equity. They have attended Yale, Oxford, UCL, NYU, National University of Singapore and LUMS.
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