Email Marketing / Automation Platform Specialist
dinCloud Pakistan (Private) Limited
Multiple Cities, Pakistan
Posted Jul 23, 2022 278 views
About dinCloud:
dinCloud is an all-encompassing Cloud Service Provider (CSP) with a global footprint of data centers. Our portfolio includes Cloud Hosted Virtual Desktops, Servers, and Databases. For over 10 years, we have been innovating in the cloud space- as a ‘born in the cloud provider. While we have evolved over the years, our core philosophy remains centered on security and transparency, and as such our innovative solutions can be tailored to the unique needs of many businesses and industries.
At dinCloud, we maintain a dynamically robust environment that is ever-changing and evolving in parallel with the latest technologies, trends, and industry standards. With a highly skilled and qualified workforce of over 500 personnel in our Islamabad, Lahore, and United States offices, we function with the firm belief that our employees are our greatest and most valued assets.
Our perks and benefits package includes:
- Health insurance for our employees' immediate family members inclusive of their parents, which covers OPD, as well as IPD
- an effective provident fund policy along with EOBI facilities
- entitlement for paid leaves
- Pay Raises & Paid Trainings
We are presently searching for highly motivated candidates, with the will and determination to strive under pressure, and the innate ability to evolve and keep up with the emerging technologies in the industry.
Roles and Responsibilities
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements based upon set KPIs
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team leaders as per schedule
- Work with management to define KPIs, create reporting, analyze campaign performance
- Analyze campaign data to produce insights, and adjust campaigns accordingly
- Create recommendations to improve campaigns continuously
- Develop nurture programs to move customers along the sales funnel
- Maintain customer segment databases and lists
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in HubSpot and Salesforce, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Requirements
- Bachelors or Masters in Marketing
- 3-5 years of marketing automation experience preferably in HubSpot
- Expert knowledge of database management concepts and best practices
- Strong working knowledge of Salesforce.com
- Experince with HubSpot workflows, nurture, and drip campaigns mechanisms, and lead scoring mechanism
- Must have superior communication skills, both written and verbal
- Must be highly organized and self-motivated with a sense of urgency
- Capable of handling multiple tasks with competing priorities under minimal supervision and good reporting capabilities
- Able to think critically and exercise independent judgment and discretion
- Excellent attention to detail.
Job Details
dinCloud Pakistan (Private) Limited
dinCloud is an all-encompassing Cloud Service Provider (CSP) with a global footprint of data centers. Our portfolio includes Cloud Hosted Virtual Desktops, Servers, and Databases. For over 10 years, we have been innovating in the cloud space- as a ‘born in the cloud provider. While we have evolved over the years, our core philosophy remains centered on security and transparency, and as such our innovative solutions can be tailored to the unique needs of many businesses and industries. At dinCloud, we maintain a dynamically robust environment that is ever-changing and evolving in parallel with the latest technologies, trends, and industry standards. With a highly skilled and qualified workforce of over 150 personnel in our Islamabad, Lahore, and United States offices, we function with the firm belief that our employees are our greatest and most valued assets.
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