1. To manage overall sales and operations of all juice product of the company in an efficient and effective manner; 2. To establish, monitor, update and implement Standard Operating Processes (SOPs) of sales and operations; 3. To be responsible for efficient sales staff management, OJT of newly hired staff, and writing their performance evaluation reports as and when required; 4. To meet assigned sales targets, with a special focus on sales growth; 5. To constantly monitor market trends and competitors strategies with a view to get competitive advantage; 6. To suggest, propose or advise top management on diversifying products, and avenues of sales growth by presenting analytical reports on market trends and competitors strategies from time to time; 7. To establish, monitor and effectively utilize customer profiling data to enhance sales growth, retain customers and maximize customer satisfaction; 8. To establish customer feedback process, monitor it constantly and take corrective and preventive measures with a focus on maximizing customer satisfaction; 9. To establish process for shift duty roster and monitor it on day to day basis; 10. To present weekly progress report on item-wise sales of juice, making comparisons with past, and forecasting sales for next week; and also present variance analysis for intelligent decision making at top management level; 11. To establish process for ordering of juice and miscellaneous products, ensuring Just-In-Time (JIT) orders to minimize returns and wastage; 12. To be responsible for petty cash kept for miscellaneous official use; 13. To grant and authorize all kinds of leaves of staff working for the company; 14. To write annual performance reports on the prescribed format, probation period reports, and recommend increment/salary raise as per the prescribed process; 15. To explore avenues for institutional sales by scheduling visits to nearby institutions, offices, hospitals, hotels and event managers and present a report on the results of such visits to the Managing Director and CEO; 16. To conduct routine and surprise checks of all distributors (at least one visit/each person/week) per week to monitor their performance and ensure implementation of prescribed SOPs of sales and operations; 17. To send weekly report on manpower strength to CEO, Managing Director and HRD in the prescribed format; 18. To apprise HRD on training needs of sales and operations staff from time to time; 19. To rotate sales staff including ZSMs, ASMs and BMs as and when required in coordination with HRD and in consultation with CEO/MD; 20. To be responsible for overall cash reconciliation with actual sales, ordering system (over and under ordering), wastage percentage; 21. To do any other task assigned by CEO and/or Managing Director.