Posted May 18, 2026 44 views
Join EcomSouq, a UK-based ecommerce and digital marketing agency that champions creative as the key driver of performance. As a Creative First Media Buyer, you will lead the end-to-end paid media buying process across platforms like Meta and TikTok, overseeing monthly budgets ranging from $50,000 to $150,000. Beyond traditional bidding strategies, your role demands a deep creative mindset, where owning the creative strategy is essential alongside campaign management. You will collaborate closely with UGC creators and the creative team, writing briefs and providing structured feedback to optimize ad content continuously. Managing a small team of two, you will guide and develop talent while ensuring campaigns align tightly with strategic goals for ecommerce partners. This position requires an intellectually curious professional who dissects advertising content with precision and uses data-driven insights to make fast yet thoughtful decisions. You are not just responsible for buying media but will be accountable for defining creative angles, hooks, and testing structures that fuel campaign success. Your ability to diagnose issues, present clear performance reports with actionable narratives, and own results encourages continual growth in ad performance and team capability. EcomSouq offers a competitive salary range of PKR 120,000 to 150,000 per month, supplemented by performance incentives, reflecting the ownership and real budget responsibility inherent in this role.
Responsibilities
- Develop and execute comprehensive paid media buying strategies across Meta, TikTok, and other relevant digital platforms tailored to ecommerce clients.
- Lead the creative strategy for campaigns, including crafting and refining ad angles, hooks, and testing frameworks that maximize performance and engagement.
- Write detailed creative briefs for the creative team and UGC creators to ensure alignment with campaign goals and target audience insights.
- Provide clear, structured feedback to the creative team to iterate on ad creative and improve subsequent campaign results.
- Analyze campaign performance data critically to identify why specific ads work or underperform, using insights to inform optimization and future strategies.
- Manage monthly advertising budgets effectively, ensuring maximum return on ad spend through precise targeting and creative innovation.
- Produce performance reports that narrate the campaign story with a strong point of view, helping stakeholders understand key outcomes and actionable next steps.
- Lead and mentor a small team of two media buyers, fostering a culture of ownership, creativity, and accountability within the media buying process.
- Stay intellectually restless by continually researching and studying new advertising trends, creative formats, and platform updates to maintain cutting-edge campaign strategies.
- Take full ownership of campaign outcomes by diagnosing issues promptly and proposing solution-oriented optimizations without deflecting responsibility.
Skills
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