We are looking for an experienced Digital Marketing Officer to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels the ideal candidate will have a passion for all things marketing and Business Application. Candidate must be well-versed in the concepts surrounding digital marketing.
Responsibilities:
· Provide creative ideas for content marketing and update website
· Content creation and Blog writing
· Handle social media accounts such as Face book, Instagram, Twitter and linked in etc.
· Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
· Be actively involved in SEO efforts (keyword, image optimization etc.)
· Collaborate with designers to improve user experience.
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web-Trends etc.)
· Acquire insight in online marketing trends and keep strategies up-to-date.
At EfroTech, we specialize in delivering business productivity solutions in the Web-Based, Client-Server, and SAAS/ASP models. EfroTech is completely focused on providing customized and packaged web and client-server based marketing and management solutions to the FMCG & HCFD – Healthcare, Confectionery, Financial, and Distribution industries. We are a global software solutions supplier for Fortune 500 FMCGs and financial services companies, covering Pakistan, Afghanistan, Central & South Africa, MENA and Latin America.