Posted Apr 07, 2018 1 views
· Managing all marketing for the company and activities within the marketing department.
· Developing the marketing strategy for the company in line with company objectives.
· Deploying successful marketing campaigns and own their implementation from ideation to execution for both ATL and BTL mediums.
· Coordinating marketing campaigns with sales activities.
· Researches and analyses market trends, demographics, competitor products and offerings, and other relevant information to form marketing strategies.
· Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
· Creative development of promotional materials, website content, advertisements, and other marketing-related projects.
· Planning and implementing promotional campaigns.
· Manage and improve lead generation campaigns, measuring results.
· Monitor and report on effectiveness of marketing communications.
· Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
· Good taste, a sense of aesthetics and a love for great copy and witty communication.
· Up-to-date with the latest trends and best practices in marketing and measurement of ROI
· Working closely with design agencies and assisting with new product launches.
· Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
· Analyzing potential strategic partner relationships for company marketing.
Candidates with experience in designing softwares such as Photoshop and Illustrator will be given preference.
Skills
Job Details
EFU Life Assurance Ltd
pWith 8000 people spread across 320+ branches, EFU Life is the largest private sector life insurance company in Pakistan. Today, our policy holders look to us to protect their loved ones and we’re proud to be the trusted protector of Pakistanis everywhere and their financial futures./ppWe have nurtured a large and diversified talent within the organization. We’re proud to have cultivated smart hardworking teams driving our growth, helping us to innovate again and again in marketing, technology innovation, operations, HR or in product or channel development./ppWe welcome smart, motivated, people of all ages and backgrounds, willing to make EFU Life their home and become the future drivers of yours and our success/ppCome, join the family!/p
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