Posted Nov 30, 2017 15 views
As an Search Marketing (SEO/PPC) Specialist,
You have to develop and implement strategies real with a conversion-focused mindset and a tenacity for optimization.
You have to bring energy to the team and motivate them for attaining goals.
You must have experience and knowledge about search optimization, keyword strategy, information architecture and know how to interface with content strategy. Your best friends are spreadsheets, GA, GTM and Moz.
You have to watch algorithm updates like the countdown to Game of Thrones.
Your experience should show a proven track record of uncovering insight and optimization that drives results.
Responsibilities:
- Set and execute strategies to improve the organic rankings of the eGeeks and client’s web properties.
- Deriving insight reporting from analytics/data
- Ongoing SEO strategy and execution for sites before/after launch with tangible SERP results. Local and long-tail. Site crawls, evaluations and analysis to assist UX team
- Keyword research and analysis
- Implement tracking and monitoring plans using Google Tag manager, Google Analytics dashboards.
- Working with develop and design teams on best practices, trends, algorithm updates and implementation.
- Demand and keyword analysis
- Link-building strategy and execution
- Site redirect planning, execution and testing
- Occasional paid search management
- Work with business stakeholders and partners to establish PPC best practices.
- Manage certain PPC campaigns in Google AdWords.
- Keep abreast of the latest SEO tools and techniques and communicate learning’s to non-SEO experts in a mentoring role.
Requirements:
- 4 – 5 years of experience in digital marketing, advertising and solution
- Bachelor’s or Master's degree in IT or marketing or a related field
- Ability to think strategically and analytically
- Excellent project management skills
- Creative problem solver, self-motivated.
- Communicate professionally and always through a strategic lens
- Demonstrate a strong desire to learn and grow
- Positivity and a drive to succeed
- Ability to work collaboratively on a team, yet be comfortable running a project or task independently.
- Understanding of technical website attributes (HTML tags, javascript, differentiating code IT implementations and CMS implementations)
- SEO campaign management (content, link building, technical optimizations)
- PPC campaign management
- Exposure and familiarity of various tool functionality:
- Google Analytics set-up, tracking and reporting
- Google Search Console
- Google Tag Manager
- MOZ / MOZ Local * Experience working inside or with a digital marketing agency as a partner
- Ability to integrate SEM into design
Nice to haves:
- Salesforce knowledge
- Marketing automation and ABM tools such as Marketo, Hubspot, Pardot etc.
Job Details
Being connoisseurs of the three Ds – Design, Development and Digital arena, eGeeks is a UK based company founded in 2012 with a dedicated aim to help clients find success in the trenches of Research, Information Technology and Digital Marketing at large. Favourably outgrown the expectations by expanding our realm in a very time frame, we have a global reach, keeping our high-quality services intact. Being a multinational company, we nurture the best minds combining hard work and professionalism in a welcoming corporate environment. From providing the best quality of research and IT services to the clients, building and maintaining strong and long-term relationships, creating a legendary work environment offering astounding career development opportunities, performance-based remunerations, fun and safe workplace setup; to comradeship with one another, we ensure to provide ease to our clients and workers, respectively. We guarantee about best results through collaboration, delivering premium services through our finely tuned systems, departments and procedures. Enabling our client’s to outperform the competition in Branding, Website Design and Development, Digital Marketing, Content and Research Writing and Sales, our veteran team ensures to stay ahead of the innovation curve for profitable online presence.
What is your Competitive Advantage?
Similar Job Titles
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ali Aziz
CEO
Shopistan
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Zohaib Ali
Marketing Manager
Digital Online Devices
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Aqib Irshad
Head of HR, Training & OD
FINCA
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
