The Email Marketing Specialist is responsible for coordinating and executing SEO, UI and UX enhancements to company websites, and designing, scheduling and launching various email and SMS marketing campaigns.
• Define requirements, tasks, and resources associated to website, email and SMS marketing strategy
• Execute implementation of website, email and SMS marketing strategy
• Keep pace with trends in website SEO, UI and UX, email and SMS marketing
Skills & Qualifications:
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
- Experience with email marketing platforms such as Constant Contact and/or Mail Chimp is required
- Experience with the Wordpress and Shopify CMS platforms is required