Posted Oct 13, 2017 12 views
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS MBA/BBA degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Details
Founded in 1997, Emenac has developed to become one of the leading names in the world of outsourcing, technology and consultancy. The company multitasks, providing businesses with great helping hands and assistance in every possible manner. Emenac is the home of highly experienced individuals who are well qualified in different fields and hence, the company is able to offer fabulous services to its highly valued clients. Since the start, Emenac has been destined to meet the exigent demands of its clients and provide them with the best possible solutions. Its outsourcing covers the entire Human Resource Management as well as financial management services, every kind of administrative support and as well as call center services. Our consultancy, on the other had, has gone far to offering exquisite business development plans as well as complete back office management. Our clients can also make use of our expertise in information technology and all of its associated fields. We are also able to provide our clients with high quality online advertisement and communication as well as website designing. We put these services to use in order to propagate the word that our entrepreneur clients seek chances for. Emenac also provides business owners with workable software and networking infrastructures. Thus we give all that is required to run a business, becoming managers of our highly respected entrepreneur clients. One of the most renowned services from Emenac has its training programs. These programs include professional courses that help the trainees gain all expertise over professions that can help them make a space for them in the BPO world. Emenac offers training for SEO (Search Engine Optimization) as well as Call Center. Our expert trainers and carefully designed courses bring out the best of SEOs and telesales/customer support representatives taking them higher. The courses are certified and the certificates are given to trainees who pass, at the end of the training
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