Digital Marketing Specialist

Emenac Verified

Lahore , Pakistan

Posted Apr 20, 2018 252 views

PKR. 40,000 - 70,000/Month

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Job Description

We are looking for a Digital Marketing Specialist with 3-7 years of experience to manage our in-house marketing efforts. The perfect candidate will be responsible for developing the marketing strategies & overseeing the marketing team’s efforts. Must have excellent English language skills to be considered. The duties and responsibilities are listed below.

  • Create plans for web, SEO/SEM, email campaigns, social media and display advertising campaigns across our various owned, paid, and earned media.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Plan, execute, and measure PPC and other marketing campaigns.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Understand and implement all facets of lead nurturing and marketing automation, including list segmentation, emails, campaign automation, landing pages, and reporting.
  • Work with web site developers to ensure digital marketing campaigns are fully optimized and that all required lead acquisition components, lead routing, and processes are working effectively.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Support development of content creation across digital channels.
  • Develop and manage the expense budget for digital marketing initiatives.
  • Manage online brand and campaigns to raise brand awareness.
  • Evaluate customer research, market conditions and competitor data.
  • Improve the usability, design, content and conversion of the company websites.
  • Responsible for planning and budgetary control of all digital marketing.

Job Details

Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Master (16 Years)
Career Level:
Experienced Professional
Experience:
3 Years - 7 Years
Apply Before:
May 20, 2018
Posting Date:
Apr 20, 2018
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Emenac

Information Technology · 301-600 employees - Lahore

Founded in 1997, Emenac has developed to become one of the leading names in the world of outsourcing, technology and consultancy. The company multitasks, providing businesses with great helping hands and assistance in every possible manner. Emenac is the home of highly experienced individuals who ar ...Read More

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