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Posted Jan 08, 2023 230 views
Responsibilities:
- Develop engaging and creative social media marketing strategies
- Monitor, track, analyze and report on performance on social media platforms using Facebook, and other social media insights.
- Set a target to increase brand awareness and increase customer engagement.
- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns.
- Conduct social media audits to ensure best practices are being used.
- Manage ad campaign expenses, budgets, and monthly costs.
- Coordinating with clients for all technical matters, including accessing particular ad accounts or solving technical issues.
- Achieving target sales as per strategies designed.
- Collaborate with designers to improve user experience on ad creatives.
- Running Funnel Highly Optimized Funnel Google and Facebook/Instagram Ads.
- Maintain digital dashboard of several different accounts.
- Minimizing overall costs per lead and increasing ROI in terms of eCommerce sales.
- Instrument conversion points and optimize user funnels.
- Brainstorm new and creative growth strategies.
- Coordinate with the sales team to create marketing campaigns.
- Monitor key online marketing metrics to track success.
- Use advanced metrics to measure the success of a marketing campaign
- Develop and implement a performance marketing strategy that aligns with the company's overall business goals.
- Identify and prioritize target audience segments, and develop campaigns and initiatives to reach and engage these groups.
- Set up and optimize campaigns on performance marketing channels, such as paid search, social media advertising, and affiliate marketing.
- Use data and analytics to continuously optimize campaigns and improve performance.
- Collaborate with cross-functional teams, such as product development, sales, and customer service, to ensure that performance marketing efforts are integrated and aligned with overall business objectives.
- Manage the performance marketing budget, including planning and allocating resources for campaigns and initiatives.
- Measure and report on the effectiveness of performance marketing efforts, using metrics such as cost per acquisition (CPA), return on investment (ROI), and conversion rates.
- Stay up-to-date with industry developments and emerging technologies, and identify opportunities to incorporate new technologies and best practices into performance marketing efforts. Qualifications
- A bachelor'sn or master degree in marketing, business, or a related field.
- Experience in performance marketing, with a track record of successfully driving customer acquisition and sales growth through paid marketing channels.
- Proficiency in data analysis and performance measurement tools, such as Google Analytics and Excel.
- Experience with paid search, social media advertising, and other performance marketing channels.
- Strong project management skills and the ability to effectively plan and coordinate marketing campaigns and initiatives.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
- A proactive and results-oriented approach, with the ability to identify and pursue new opportunities for growth.
- Familiarity with industry trends and emerging technologies, and a willingness to continuously learn and stay up-to-date with best practice
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Entry Level
Minimum Experience:
1 Year
Apply Before:
Feb 09, 2023
Posting Date:
Jan 08, 2023
Epic Consulting (Pvt) Ltd
Recruitment / Employment Firms · 51-100 employees - Lahore
pEpic Consulting Group/p
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