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Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website.
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  •  Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements

·         BS/MS degree in marketing or a related field

·         Proven working experience in digital marketing

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·         Experience in optimizing landing pages and user funnels

·         Solid knowledge of website analytics tools (e.g., Google Analytics)

·         Working knowledge of ad serving tools would be a plus

·         Experience in setting up and optimizing Google AdWords campaigns

·         Working knowledge of HTML, CSS, and JavaScript development and constraints

·         Strong analytical skills and data-driven thinking

·         Up-to-date with the latest trends and best practices in online marketing and measurement

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Department:
BPO
Job Location:
Bahadurabad, Karachi, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Marketing
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Jan 19, 2017
Posting Date:
Dec 20, 2016
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ePlanet Communications (Pvt) Ltd.

Information Technology · 301-600 employees - Karachi

ePlanet Communications Inc. was founded in August 2003. ePlanet Communications has offices in Canada, U.S.A, U.K and Pakistan. We specialize in BPO (Business Process Outsourcing) Services and Software Development & Call Center Services to our North American Clients. We are committed to serve our ...Read More

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