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Job Description

Job brief:

Responsible for improving organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the sites' rankings in major search engines.


·         Review and analyze sites for areas that need to improved, deleted, or revised.

·         Prepare detailed strategy reports.

·         Identify the least expensive but most powerful and profitable keywords.

·         Run pay-per-click campaigns.

·         Improve a organic search results.

·         Write effective headlines, body copy, and websites.

·         Ensure websites are filled with optimal keywords.

·         Place keywords appropriately in copy to gain most search engine traffic.

·         Write effective call-to-action statements.

·         Write original, powerful SEO content for blogs and websites.

·         Implement off-page SEO content strategies such as coding.

·         Effectively use header tags.

·         Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

·         Strategize ways to improve and track site performance.

·         Compile and present SEO performance reports.

·         Adjust PPC campaigns as needed.

·         Consult with UI/UX Specialist to improve the navigation of a site to enhance its search engine ranking.

·         Utilize basic programming and web design skills to enhance SEO.

·         Create advanced SEO strategies.

·         Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.


·         Minimum 2 years of proven commercial SEO experience. 

·         Solid and up-to-date technical knowledge of search engine optimization (including on page optimization and link building). 

·         A keen interest in Web technologies and emerging trends. 

·         Proficient in Microsoft Word and Excel. 

·         Working knowledge of HTML. 

·         Experience using content management systems and ecommerce systems. 

·         Ability to create quality content (excellent spelling, grammar and writing skills). 

·         Experience writing for blogs and using social media to engage and promote. 

·         Excellent team-working skills.

·         Self-motivated with a flexible attitude to working practices.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Bahadurabad, Karachi, Pakistan
No Preference
Minimum Education:
Degree Title:
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Jan 19, 2017
Posting Date:
Dec 20, 2016
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ePlanet Communications (Pvt) Ltd

Information Technology · 301-600 employees - Karachi

ePlanet Communications Inc. was founded in August 2003. ePlanet Communications has offices in Canada, U.S.A, U.K and Pakistan. We specialize in BPO (Business Process Outsourcing) Services and Software Development & Call Center Services to our North American Clients. We are committed to serve our ...Read More

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