Overview of Job

This is a great opportunity to join a start-up British-Pakistani ethnic jewellery brand. You will help shape the website, brand strategy and play a key part in driving online performance. The wide-ranging role suits an individual wishing to build on technical ecommerce, site management and SEO experience, in a dynamic, fast-paced environment. Collaborating with the Director as a direct report, this role will suit a positive team player with good attention to detail, organisational, analytical and communication skills.

About the Company and Brand

The Brand Established in 2022, EQVAL is a London-based, ethnic-fine jewellery brand, creating wearable jewellery made to be layered, stacked and loved every day. Designs are made in sterling silver, rhodium plated, 14 karat gold plated, or solid 14 kt gold. The brand specialises in Islamic, Arabic, SouthAsian and ethnic statement pieces.


  • Setup and manage the website based on Shopify
  • Upload all website assets: products, banners, copy, imagery and product feeds.
  • Implement site optimisations and Shopify Plus upgrades, ensuring the site is following the latest best practice and industry trends.
  • Manage the technical roadmap for the website, encompassing new functionality, UX developments, and international/ B2B website updates. You don't need to be a software engineer or know how to code, but should be able to work wit freelance developers to get what you and Director envision, done.
  • Set up and test promotions, merchandise products, prepare sale campaigns and manage product feeds.
  • Improve SEO to enhance the authority and relevancy of the site, focusing on technical SEO and both on-site and off-site content SEO.
  • Identify opportunities to A/B test content, share and implement learnings.
  • Create marketing material and ads either through online tools or with freelancers.  Create requirements for on-site enhancements and ensure content needs are met.
  • Assess website performance regularly, identifying opportunities to improve UX and conversion, and sharing reporting on web analytics and recommendations.
  • Support the brand by sharing ecommerce insights, competitor analysis and keyword research, including product naming and launch date recommendations.
  • Understand digital design and development processes, UX and funnel optimisation, and the balance of brand aesthetics and SEO-rich content.
  • Daily standup with the Director of the company on progress, challenges and action plan.


  • Competitive salary, plus bonus. Always paid in USD irrespective of USD to PKR rate.
  • 20 days holiday allowance per year
  • 100% remote work. Possibility of a seat in co-working space in your city later.
  • Generous staff discount. 

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Jul 05, 2023
Posting Date:
Jun 04, 2023


· 1-10 employees - Islamabad, Karachi, Lahore


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