Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. Key responsibilities
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.
These responsibilities include:
· Overseeing and developing marketing campaigns
· Conducting research and analyzing data to identify and define audiences
· Devising and presenting ideas and strategies
· Promotional activities
· Compiling and distributing financial and statistical information
· Writing and proofreading creative copy
· Content Writing
· Acquiring new business leads
· Sales Generation
· Maintaining websites and looking at data analytics
· Organizing events and product exhibitions
· Coordinating internal marketing and an organization’s culture
· Monitoring performance
· Managing campaigns on social media.
Skills:
· Good teamwork skills
· Communication skills and networking ability
· Adaptability
· Strong attention to detail
· Good organization and planning skills
· Creativity and writing skills
· Commercial awareness
· Numerical skills
· IT skills
Exergy is a PR and creative Agency with proficiency in social media marketing, PR, and Corporate events