Expert Performance Marketing

Join a dynamic team in Islamabad as an Expert Performance Marketing professional, where you will take charge of the full lifecycle of multi-channel paid media campaigns. Your primary focus will be to align these campaigns with the company’s business objectives and creative strategies while continuously monitoring key performance indicators to maximize return on investment. Collaborating with a team of 8 to 10 members, you will utilize analytics, conduct A/B testing, manage budgets, and deliver data-driven growth plans to senior leadership. This role provides an exciting opportunity to contribute to a leading organization dedicated to innovation and customer-centric growth.

Key Responsibilities
Plan, execute, and optimize paid media campaigns across various platforms including Google Ads, Meta Ads, TikTok, and programmatic channels to drive customer acquisition and revenue growth. Work closely with cross-functional teams to ensure that creative content, messaging, and overall business goals are fully aligned. Monitor key performance indicators such as CTR, CPA, ROAS, CPC, and conversion rates, and provide actionable recommendations to improve campaign outcomes. Develop and implement A/B testing strategies focusing on creatives, audience targeting, and bidding methods to enhance campaign effectiveness. Manage advertising budgets, pacing, and forecasting to ensure efficient resource allocation. Ensure accurate tracking and measurement through tools like Google Tag Manager (GTM), Firebase, and other analytics platforms. Collaborate with Business Intelligence teams to build dashboards and reports that offer clear visibility into campaign performance. Stay updated on industry trends, platform changes, and competitor activities to propose innovative strategies. Present strategic updates, performance results, and growth plans to senior leadership, providing data-driven insights to guide future investments.

Required Qualifications
A Bachelor’s degree in Marketing, Business, or a related field is essential to provide foundational knowledge in marketing and business strategy. Candidates must hold certifications in Google Ads and Meta Ads, demonstrate proficiency in Google Analytics 4 (GA4), and have a solid understanding of attribution models. A minimum of three to five years of experience managing paid campaigns with a proven track record of delivering measurable results is required.

Preferred Qualifications and Benefits
Experience with Customer Relationship Management (CRM) systems and marketing automation tools is highly advantageous. Familiarity with telecommunications or subscription-based business models will be considered a plus.

Joining Jazz means becoming part of one of Pakistan’s foremost private sector organizations, known for its visionary leadership and distinctive professional culture. The company values entrepreneurial and innovative mindsets, encourages collaboration, and maintains a strong customer-obsessed approach. Jazz is committed to diversity and inclusion, fostering an environment where all employees can thrive. By joining this team, you will contribute to transforming the lives of over 70 million customers and empower millions more in an increasingly digital economy. This role offers continuous learning and development opportunities, supporting your professional growth while making a meaningful impact.

Applications are open until November 21, 2025.