Expert Performance Marketing

Join Jazz as a Performance Marketing Expert based in Islamabad, where you will take charge of the full lifecycle of multi-channel paid media campaigns. Your role will involve ensuring that campaigns are strategically aligned with business goals and creative directions while optimizing performance through data-driven insights. You will monitor key metrics, conduct A/B testing, manage budgets, and collaborate with a team of 8 to 10 professionals. By leveraging analytics and market trends, you will recommend improvements and innovative strategies, presenting actionable growth plans to senior leadership. This position offers a chance to contribute to a forward-thinking organization that values diversity, inclusion, and continuous development.

Key Responsibilities
Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok, and programmatic channels to drive customer acquisition and revenue growth. Work closely with cross-functional teams to ensure creative assets and messaging align with overall business objectives. Monitor and analyze key performance indicators including CTR, CPA, ROAS, CPC, and conversion rates, providing actionable insights for ongoing campaign refinement. Design and implement A/B testing strategies focused on creatives, audience segmentation, and bidding techniques to improve campaign effectiveness. Manage advertising budgets, pacing, and forecasting to maximize resource efficiency. Ensure accurate campaign tracking using tools like Google Tag Manager (GTM), Firebase, and other analytics platforms. Collaborate with Business Intelligence teams to develop performance dashboards and reports that maintain transparency and support decision-making. Stay updated on industry trends, platform changes, and competitor activities to identify new opportunities and optimize strategies. Present strategic updates, campaign results, and growth plans to senior leadership, facilitating data-driven decisions and future investments.

Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field, providing a strong foundation in marketing principles and business strategy. Certifications in Google Ads and Meta Ads are essential, along with proficiency in Google Analytics 4 (GA4) and a solid understanding of attribution models. A minimum of 3 to 5 years of hands-on experience managing paid media campaigns with proven success in delivering measurable results.

Preferred Qualifications and Benefits
Experience with Customer Relationship Management (CRM) systems and marketing automation tools is advantageous. Familiarity with telecommunications or subscription-based business models is a plus. Jazz offers a dynamic professional culture driven by visionary leadership and a commitment to continuous learning and development. Employees benefit from a supportive environment that encourages entrepreneurial thinking, innovation, collaboration, and customer obsession. As one of Pakistan’s largest private sector organizations, Jazz provides a unique opportunity to impact the lives of over 70 million customers by enabling their progress in the digital economy. The company is an equal-opportunity employer dedicated to fostering an inclusive workplace where diversity is celebrated and supported.

This role is graded at Level 2 and is based in Islamabad. Applications are invited until 21st November 2025. Join Jazz to be part of a transformative journey that empowers millions and drives meaningful change.