Posted Mar 02, 2023 102 views
Responsibilities:
- Launching and optimizing PPC campaigns
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
- Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads
- Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.
- Manage between 5-8 paid media accounts on behalf of our clients.
- Utilize Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month.
- Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Google Data Studio to quantify results and communicate findings and insights to the client.
- Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
- Lead Generation in B2B department on LinkedIn.
- Developing advertisement copy for campaigns with the ultimate objective of generating action, interest, and/or engagement from the targeted audience.
- Participate in forming effective paid search strategies
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
Preferred Skills
- Min 3+ years of experience
- Excellent communication skills
- Knowledge of Paid Media
- Must have high amount of budget spent in Dollars
- Experience in US and UAE market
- Understanding of Google Analytics additionally from an eCommerce view
- Previous experience in Aviation is a plus
- Proficiency in Google Workspace and Drive
- Strong independent work ethic
- Demonstrated problem-solving capabilities in a client-facing role.
- Professional and respectful demeanor in dealing with internal and external business partners
- Effective time management in a professional setting
- Collaborate effectively in a team environment
- Integrity and optimism, regardless of the situation
- Use information, data, and resources to proactively identify and solve problems to get the job done
- Experience in data analysis and reporting
- Familiarity with multiple platforms (e.g. AdWords, Google pixl) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Proficient in Google Workspace (particularly Sheets)
- Analytical thinking with strong math skills
Job Details
Diversity Inclusion:
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
Falkenherz Group Intl.
pThe FALKENHERZ Group was established in 2005 in Vienna, Austria as a Media & IT company. The Group expanded to the United Arab Emirates and moved its headquarter to Dubai in April 2011. Since its expansion it added new innovative products and services to its product portfolio and established an international network of experts, innovators and companies. The international multilingual team consists out of experts from different industry sectors. The experience and know-how of each allows us to offer such a wide range of services. Our ambition is to deliver the best solutions to our distinguished clients and partners visions./p
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