Posted May 08, 2026 30 views
Faseeh Lall & Co seeks a skilled Media Buyer with at least two years of hands-on experience in digital advertising to optimize and execute paid media campaigns across various platforms. The ideal candidate demonstrates strong expertise in audience targeting, budget management, and performance analysis using tools like Meta Ads Manager and Google Ads. This role involves developing effective media buying strategies, monitoring campaign effectiveness, and making data-driven decisions to maximize return on investment. The Media Buyer will work closely with the marketing team to align campaign goals with the overall customer acquisition strategies and enhance brand visibility.
This position requires a professional who understands funnel strategy and can identify the right segments to target for service-based businesses. Although this role does not include team management responsibilities, it demands excellent communication skills and the ability to coordinate with internal stakeholders and external vendors to achieve campaign objectives. The right candidate is analytical, detail-oriented, and proactive in optimizing campaigns to deliver measurable results.
Responsibilities
- Plan, execute, and optimize digital advertising campaigns across Meta Ads Manager, Google Ads, and other relevant platforms to maximize campaign performance.
- Analyze audience data and segment target groups effectively to improve targeting accuracy and campaign reach.
- Manage media buying budgets to ensure efficient allocation of advertising spend and maximize return on investment.
- Continuously monitor and assess ad performance using key metrics, making strategic adjustments to improve campaign outcomes.
- Collaborate with marketing and content teams to align advertising campaigns with overall marketing objectives and funnel strategies.
- Prepare detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders.
- Stay up to date with the latest digital advertising trends, tools, and best practices to enhance media buying strategies.
- Work closely with service-based business clients to understand their goals and tailor media buying strategies accordingly.
- Utilize data analysis to identify opportunities and risks within campaigns and adapt strategies proactively.
- Manage relationships with advertising platforms and third-party vendors to ensure smooth campaign execution.
Skills
Faseeh Lall & Co
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