Posted May 17, 2026 89 views
First Manufacturing Company Inc. is seeking a skilled Google Ads Expert to manage and optimize our ecommerce advertising campaigns. The ideal candidate brings at least four years of experience in Google Ads management, specifically geared toward ecommerce brands with a focus on the US market. This role requires deep hands-on expertise in Performance Max, Shopping, and Search campaigns, with strong proficiency in Google Merchant Center for effective feed management and product diagnostics. The Google Ads Expert will also be proficient in Google Analytics 4, Google Tag Manager, and conversion tracking setup to ensure optimal campaign performance and accurate measurement.
This position demands a data-driven professional confident in scaling ad spend profitably while sharing measurable results or case studies. While the role does not include team management responsibilities, the candidate must demonstrate strong independent operational capability. Preferred qualifications include Google Ads certification and experience with additional platforms like Bing/Microsoft Ads, familiarity with Shopify and its Google Ads integration, and sector-specific knowledge in leather, apparel, or motorcycle/outdoor gear categories. Experience with third-party tools such as DataFeedWatch, Optmyzr, or Skai is also advantageous.
Responsibilities
• Plan, execute, and optimize Google Ads campaigns including Performance Max, Shopping, and Search to maximize return on ad spend and meet ecommerce sales goals.
• Perform extensive keyword research and craft compelling ad copy to attract target audiences relevant to the ecommerce industry.
• Manage Google Merchant Center effectively, including feed management, resolving product diagnostics issues, and handling disapprovals to maintain campaign compliance and performance.
• Utilize Google Ads Editor for campaign management and bulk editing tasks to improve efficiency and accuracy.
• Analyze and interpret data from Google Analytics 4 and Google Tag Manager to set up conversion tracking and evaluate campaign success.
• Develop and implement bidding strategies to enhance ad visibility and profitability according to budget and performance goals.
• Continuously test, refine, and optimize landing pages to improve conversion rates and user experience.
• Monitor campaign performance metrics vigilantly and produce detailed reports showcasing campaign results and insights.
• Stay up to date with the latest Google Ads features, best practices, and industry trends relevant to ecommerce advertising.
• Collaborate with internal stakeholders to align Google Ads campaigns with broader marketing objectives, without direct team management responsibilities.
• Manage and troubleshoot issues related to ad disapprovals and account limitations to ensure uninterrupted campaign delivery.
• Leverage experience with third-party optimization tools such as DataFeedWatch, Optmyzr, or Skai when applicable to enhance campaign performance.
• Optionally manage Bing/Microsoft Ads campaigns and maintain integrations with ecommerce platforms like Shopify to expand advertising reach.
• Apply industry knowledge to tailor campaigns effectively within categories such as leather, apparel, or motorcycle/outdoor gear to optimize targeting and messaging.
Skills
First Manufacturing Company Inc.
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