Posted May 17, 2026 76 views
First Manufacturing Company Inc. is seeking a skilled PR / Influencer & Collaborations Specialist with a minimum of three years of professional experience. This role focuses on driving influencer marketing, managing creator partnerships, and enhancing the companys brand presence through strategic media relations and collaborations. The ideal candidate has a strong background working with ecommerce brands, specifically within influencer and brand partnership ecosystems. You will manage end-to-end influencer collaboration processes, including outreach, negotiation, content coordination, campaign execution, and performance reporting. Although this position does not include team management responsibilities, it requires close collaboration with marketing and product teams to ensure alignment with company goals and campaign objectives.
This position demands a hands-on approach utilizing tools such as Shopify Collabs for program setup and affiliate tracking, along with familiarity using influencer marketing platforms like AspireIQ, Grin, or Creator.co. The role involves crafting compelling communications for influencers and partners, managing affiliate relationships, and deploying campaigns that resonate with the target audience. A data-driven mindset is essential to monitor success metrics, generate reports, and optimize campaigns based on analytical insights. Experience and passion for industries such as motorcycles, biking, mens lifestyle, or outdoor gear markets will be advantageous but are not mandatory.
Responsibilities
- Develop, execute, and manage influencer marketing campaigns and creator collaborations in alignment with company brand objectives.
- Identify, outreach, and negotiate partnership terms with influencers, creators, and brand partners to maximize brand exposure and campaign effectiveness.
- Utilize Shopify Collabs to establish influencer programs, manage creator relationships, track affiliate sales performance, and handle payout processes.
- Coordinate with internal teams to ensure timely delivery of content assets and collaboration materials according to campaign schedules.
- Monitor and analyze campaign data and key performance indicators to prepare detailed reports, track success, and implement improvements.
- Maintain up-to-date knowledge of influencer marketing trends, tools, and industry developments to continually innovate promotional strategies.
- Manage relationships and communications with influencer platforms such as AspireIQ, Grin, Creator.co, ensuring platform compliance and activity tracking.
- Leverage PR and media relations techniques to pitch stories, secure placements, and enhance brand visibility across blogs, podcasts, and publications.
- Organize and coordinate brand events and activations that engage the influencer community and support marketing initiatives.
- Support the affiliate marketing strategy by working with affiliate platforms like ShareASale or Impact when applicable.
- Contribute to the management of Shopify platform elements beyond Collabs, including product pages and discount code setup, to support promotional campaigns.
- Build and nurture a strong network of influencers and creators, ideally within the US motorcycle, biker, or men's lifestyle niche, to drive authentic brand collaborations.
Skills
First Manufacturing Company Inc.
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