Posted May 18, 2026 27 views
First Manufacturing is seeking a skilled Google Ads Expert with over three years of experience in managing Google Ads campaigns for ecommerce brands, particularly those targeting the US market. This role demands a professional with deep expertise in Performance Max, Shopping, and Search campaigns, along with advanced proficiency in using Google Merchant Center for feed management, product diagnostics, and resolution of disapproval issues. The ideal candidate demonstrates a proven ability to scale advertising spend profitably with measurable outcomes supported by case studies and maintains strong hands-on experience with essential tools such as GA4, GTM, and conversion tracking implementations.
The Google Ads Expert will play a crucial role in optimizing and managing paid media campaigns tailored to drive performance and maximize return on investment. While this position does not involve team management, the candidate is expected to operate independently with a high level of strategic insight and technical expertise. Familiarity with Microsoft Advertising platforms, Shopify integrations, and third-party marketing tools like DataFeedWatch, Optmyzr, or Skai is a plus, enhancing the capacity to execute comprehensive and effective digital advertising strategies focused on driving ecommerce growth for niche markets, including leather, apparel, and outdoor gear brands.
Responsibilities
- Manage and optimize Google Ads campaigns including Search, Shopping, and Performance Max with a focus on ecommerce growth.
- Conduct in-depth keyword research and bid management to improve campaign targeting and maximize budget efficiency.
- Create compelling ad copy that aligns with marketing objectives and resonates with target audiences.
- Implement and monitor comprehensive conversion tracking using GA4 and Google Tag Manager to measure campaign performance accurately.
- Manage Google Merchant Center including product feed management to ensure accuracy and compliance with platform guidelines.
- Analyze product diagnostics and resolve any disapprovals or issues affecting campaign delivery and performance.
- Scale ad spend profitably by utilizing data-driven strategies and continuously optimizing campaign parameters for measurable results.
- Integrate Google Ads data with Google Analytics to track customer journey and enhance targeting strategies.
- Perform landing page optimization to improve conversion rates and maximize campaign effectiveness.
- Leverage competitor analysis and SEMrush tools to identify market opportunities and gain competitive advantages.
- Monitor and optimize campaigns on Microsoft Advertising and Bing Ads platforms as needed to diversify paid advertising efforts.
- Collaborate with ecommerce teams and relevant stakeholders to align paid media strategies with business objectives.
- Stay updated on the latest industry trends, platform updates, and best practices to ensure the company maintains a competitive edge in digital advertising.
- Report on campaign performance, providing insights and actionable recommendations for continuous improvement.
Skills
First Manufacturing
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