Posted May 18, 2026 23 views
First Manufacturing is seeking a dedicated PR / Influencer & Collaborations Specialist to join our team in Lahore, Pakistan. This full-time role focuses on building and scaling our partnership ecosystem for a USA-focused leather motorcycle ecommerce brand. The ideal candidate will have a strong background in influencer marketing, brand collaborations, and performance-driven campaign management. This position requires hands-on experience overseeing influencer discovery, outreach, campaign execution, affiliate programs, and maintaining industry relationships to drive measurable sales impact. This role does not involve team management but does demand strong collaboration with internal creative teams and external partners to enhance brand visibility and revenue.
The successful candidate will be responsible for identifying and onboarding influencers and creators in specific niches such as motorcycle, biker lifestyle, leather goods, and men's fashion. They will manage end-to-end influencer campaigns, negotiate collaboration terms, and oversee affiliate programs using Shopify Collabs or similar tools. Additionally, the role entails PR outreach to relevant media channels, ongoing campaign performance tracking, and identifying co-marketing opportunities. Staying abreast of platform updates across TikTok, Instagram, YouTube, and affiliate platforms is essential to optimize partnership strategies and ensure impactful engagement with target audiences.
Responsibilities
- Identify, vet, and onboard US-based influencers and content creators within motorcycle, biker lifestyle, leather, and men's fashion niches to expand brand partnerships.
- Manage full influencer campaign lifecycle including initial outreach, campaign briefing, product gifting, content approvals, social posting, and detailed performance tracking.
- Set up and administer affiliate programs via Shopify Collabs, onboard creators effectively, and monitor commissions, payouts, and sales attribution.
- Negotiate terms and agreements for collaborations that include paid, gifted, and affiliate-based partnerships ensuring mutually beneficial arrangements.
- Maintain a detailed and organized CRM system to keep accurate records of influencers, creators, and brand partner interactions.
- Track, analyze, and report key campaign performance metrics such as reach, engagement, earned media value, coupon code usage, affiliate revenue, and attributed sales conversions.
- Conduct proactive PR outreach to targeted motorcycle media outlets, relevant blogs, podcasts, and lifestyle publications to increase earned media coverage.
- Collaborate closely with the internal creative team to develop comprehensive campaign briefs, personalized gifting strategies, and content creation guidelines.
- Identify and cultivate co-marketing opportunities with complementary brands in the motorcycle and lifestyle sectors to expand brand exposure and audience reach.
- Maintain up-to-date knowledge of platform changes and emerging trends on social media platforms including TikTok, Instagram, YouTube, and affiliate marketing tools to continuously optimize campaign impact.
Skills
First Manufacturing
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