Responsibilities:
• Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
• Manage and maintain updates for keyword lists.
• Provide creative copy suggestions
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Monitor and evaluate search results and search performance across the major search channels.
Job Requirements:
• Experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience working with AdWords and Bing Ads
• Must have experience of US market with sound knowledge in logo, website app development industry
• Agency experience preferred
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
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