·         Monitor, analyze, document, record and report on local Chronic Hemodialysis activities using standard demographic reporting methods and analytical tools.

·         Monitor, analyze and report on the activities of FMC competitors in the local market.

·         Develop and implement and be involved in the delivery of appropriate training programs for the FMC personnel for Chronic Hemodialysis business.

·         Participate in the strategic planning and implementation of marketing programs, develop and drive delivery of educational and other support services for customers and potential customers.

·         Maintain up-to-date knowledge of all aspects of treatment of end-stage renal disease by Chronic Hemodialysis.

·         Maintain up-to-date knowledge of FMC’s and its competitors’ range of products and services in Chronic Hemodialysis.

·         Monitors brand equity, market trends and oversee advertising and marketing activities to ensure the designs and messages meet the company brand and regulatory guidelines.

·         Taking the ownership of the local communications plan, digital marketing activities, accuracy of content, and maintaining strong relationships with regional Marketing teams while actively seeking guidance from compliance and legal personnel at a localized level.

·         Initiating and managing FMC Participation in Congresses, exhibitions, symposiums and PR events.

·         Supporting the development of marketing strategies; creating effective marketing and sales material such as sales folders, data sheets, advertising material, catalogs, special prints, slides, videos, display material and other sales support material to run successful campaigns; cooperating with external and internal partners.

  • Organize and provide support to internal annual meeting. Manage and track program expenses and margin to ensure programs come in on budget.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Age:
25 - 40 Years
Minimum Education:
Masters
Degree Title:
D-Pharmacy / MBBS with MBA Marketing from reputed Institute.
Career Level:
Experienced Professional
Experience:
5 Years - 7 Years (The position requires more than 5-7 years of corporate marketing / communications experience within a reputed National / Multinational Medical Devices or Pharma Manufacturing company with a superior record of achievement in promoting leading brands.)
Apply Before:
Oct 09, 2017
Posting Date:
Sep 08, 2017

Fresenius Medical Care Pakistan Pvt Limited

Healthcare / Hospital / Medical · 11-50 employees - Lahore

Fresenius Medical Care is the global leader in the field of kidney dialysis products and services. We are the largest company in the segment employing around 110,000 employees operating in around 140 countries of the world. Fresenius Medical Care Pakistan is the wholly owned subsidiary of Fresenius Group and an affiliate company of Fresenius Medical Care, Germany. We are operating in Pakistan directly since 2007 and are the local market leader.

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