Posted Nov 30, 2021 4 views
If you live and breathe digital marketing, we need to talk to you.
We are looking for a Digital Marketing Manager with a proven track record, to work closely with the Head of Digital Marketing and develop, implement, track, and optimize our digital marketing strategies and paid media campaigns across all digital channels.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, content marketing, email, social media and paid media campaigns
- Design, build and maintain the brand's social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Excellent verbal and written communication skills in English
- Relevant hands-on work experienced with a proven portfolio
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Expert-level knowledge of Website UI/UX optimization
- Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console etc.)
Skills
Job Details
Friday Media Group
Media Group Headquarters is in England, UK. It's where our story began, some 40 years ago.Originally, this office was predominantly used for the printing press, which was bought in the 70's and still to this day prints over 300,000 copies every single week. As the years went by and the internet revolution came and changed the world as we know it, the business changed drastically too. Along came more staff with expertise in web design and creation, developers, content writers, SEO experts and PPC specialists. We moulded our operation to suit the changing times and we were soon equipped to support both the online and print world of media advertising.
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