G Tech is seeking a highly skilled Off Page SEO Specialist with a minimum of three years of experience to join our dynamic digital marketing team. The ideal candidate will have expertise in executing effective link-building strategies, conducting thorough competitor analyses, and managing outreach campaigns to enhance our website authority and search engine rankings. This role requires proficiency in various SEO analytics tools such as Ahrefs, SEMrush, Moz Link Explorer, and others to perform backlink analysis and identify opportunities for growth. As a key member of our team, the Off Page SEO Specialist will lead and mentor a team of two specialists, ensuring the consistent delivery of high-quality results aligned with our company's digital marketing objectives.
In this position, you will be responsible for developing and implementing outreach strategies to build strong, high-quality backlinks from reputable sources. You will conduct comprehensive competitor backlink research, identify keyword gaps, and use SEO competitor analysis tools to improve our link-building initiatives. The role demands continuous monitoring of backlink profiles and SEO analytics to detect and resolve issues while driving organic traffic growth. Collaboration with content creators and marketing teams is essential to align link-building efforts with broader marketing campaigns. Your expertise will directly contribute to enhancing G Tech's online presence and digital competitiveness, requiring a proactive approach to staying updated with SEO trends and tools.
Responsibilities
- Develop and execute effective off-page SEO strategies to improve website authority and search engine rankings.
- Lead a team of two SEO specialists, providing guidance, training, and performance evaluation.
- Conduct comprehensive competitor backlink research to identify new link-building opportunities.
- Utilize tools such as Ahrefs, SEMrush, Moz Pro, and Moz Link Explorer for backlink analysis and SEO analytics.
- Design and implement outreach campaigns, including guest blogging and relationship building with authoritative websites.
- Perform backlink gap analysis to identify and capitalize on missed opportunities.
- Manage backlink profile health by monitoring for toxic links and taking corrective actions when necessary.
- Collaborate with content, marketing, and social media teams to align link-building strategies with overall campaigns.
- Analyze keyword gaps using keyword gap analysis tools to support strategic link acquisition.
- Track and report on key SEO performance metrics related to backlink quality and traffic growth.
- Stay updated with the latest SEO best practices, algorithm changes, and backlink acquisition techniques.
- Ensure compliance with search engine policies and ethical SEO guidelines during all off-page activities.
Skills
Job Details
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